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The correct strategy to get a LinkedIn connection on a meeting with you is NOT the same strategy you used to get your family/friend on a meeting.
To put it a different way:
Selling to a cold market...
Found a qualified prospect on LinkedIn.
Great LinkedIn Direct Message (DM) conversation.
Great introduction call.
Scheduled the closing call while on the intro call.
Prospect rescheduled the closing...
I'm sure many of you read that and immediately wanted to know how to get more meetings without giving much effort.
The problem is that doesn't work.
What I mean by that first sentence is that you...
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