Your Warm Market Only Works If You Are A Center Of Influence
Mar 22, 2023
Your warm market only works if you are a Center of Influence.
And a Center of Influence is…
• Well-liked
• Well-known
• Trusted
And from my experience, the average salesperson is not a Center of Influence.
I sure as hell wasn’t well-liked, well-known, and trusted when I started my sales career.
So what did I do?
I looked to social media to build my credibility.
• I networked with others online to become more well-liked
• I started posting to LinkedIn & prospecting to become more well-known
• I stayed true to my word and built relationships to become trusted.
If you haven’t fully bought into social media, like LinkedIn, yet, perhaps now is the time.