It's important for you to not use too much jargon in your prospecting.

Meaning, don't use words/phrases that aren't COMMONLY used throughout society.

For example, I was typing out an email last week to our clients telling them not to lose focus on their business heading into year-end, and I almost said the below phrase:

"Make sure not to check out for Christmas yet."

But I stopped for a moment and throughout about how "check out" has many meanings. One of the meanings is that "check out" is related to a store purchase, and given the fact that it's a holiday season, "check out" probably makes people think about shopping, and NOT business.

So, the below version is what I actually sent:

"Make sure not to mentally 'check out' for Christmas yet."

Small, subtle differences like these can seem unimportant, but I promise they make ALL the difference in the world when you're prospecting here on LinkedIn.