Wanna Get Your Prospects More Interested?
Aug 23, 2022
Wanna get your prospects more interested?
Follow up less.
For example, if you normally follow up 2 weeks after your last point of contact, try 4 weeks, instead.
This works because it shows that you're not desperate for their business.
When people sense you're desperate, it gives THEM the leverage.
But in sales, you want to have the leverage, or at least be on an even playing field.
Part of effective sales is influence, and it's tough to influence someone who doesn't respect you BECAUSE you're desperate.
Pull away a bit and make some of your prospects come to you.
Hint: One of the best ways to draw prospects to you is from high-quality content on LinkedIn.