For My Financial Advisor Friends On LinkedIn
Apr 17, 2023
For my Financial Advisor friends on LinkedIn:
None of your prospects want to hear you say, “I want to make an impact”.
And none want to hear that you “Help with financial literacy”.
They want to know how you can make their life better.
They don’t care to hear about the cliche sayings that every new Financial Advisor says.
Talk about what it MEANS to make an impact MEANS. Talk about what financial literacy actually IS.
• Does this mean helping them save up for their first home?
• Does this mean helping them pay off all their debt?
• Does this mean helping them retire 5 years earlier?
Get specific.
If you’re vague, prospects WILL ignore you.
They’ll ignore you because you being UNspecific is a waste of their time.