I'm coining a term.

"Asks to Action" (ATA)

It's similar to a Call to Action, but it's more deliberate.

A Call to Action (CTA) is a direct OR indirect invitation aimed to prompt a response from your prospect.

Instead, an Ask to Action (ATA) - is a specific, DELIBERATE ASK to get your prospect to take the next step.

For example:

• A Call to Action (CTA) might be a button on your website encouraging prospects to book an intro call on your calendar.

• An Ask to Action (ATA) is where you would literally ASK your prospect to book an intro call with you while talking with them.

To summarize, an Ask to Action is much more direct than a CTA, and that's why I'm a fan of it.

• ASK your prospect to schedule your next meeting together
• ASK your prospect to join your weekly newsletter
• ASK your prospect to join your webinar

Matthew 7:7 - "Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you."

Oh, and I should clarify.

An Ask to Action (ATA) is NOT the same as a "discovery" ask.

A "discovery" ask is a question asked to better understand your prospect.

For example, if you're a Financial Advisor, you might ask your prospect, "On a scale of 1-10, how confident do you feel in terms of your financial literacy?"

In a "discovery" ask, you're seeking to understand their situation, rather than asking them to take the next step.

Hope this helps!